Loyalty Programs

Loyalty programs reward repeat customers with points they can redeem for free items, discounts, or other perks. A well-tuned loyalty program is one of the best long-term retention tools.

Accessing Loyalty

Step 1: Go to Marketing in the sidebar.

Step 2: Select the Loyalty tab or section.

Setting Up or Editing the Program

Step 1: Click Edit Program or Configure Loyalty.

Step 2: Configure earning rules:

• Points per currency unit spent (e.g. 1 point per €1)
• Bonus points for first order
• Double points days or promotions
• Points for specific actions (e.g. writing a review)

Step 3: Configure redemption:

• Points required for each reward tier
• Reward value (discount amount or free item)
• Redemption limits (per customer, per period)
• Minimum points balance

Step 4: Set program visibility and terms.

Step 5: Save and publish.

Tracking Performance

• View total members, points issued, points redeemed, and revenue from loyalty orders.
• Identify top loyal customers.
• Export data for deeper analysis.

Best Practices

• Make earning simple and generous enough to feel rewarding.
• Offer meaningful redemptions that drive incremental spend.
• Promote the program at checkout, in receipts, and via campaigns.
• Run limited-time double points or bonus events to reactivate members.
• Monitor breakage (unredeemed points) for accounting.

Related

• Marketing Overview
• Offers & Discounts
• Campaigns & Automations (use to promote loyalty or reward milestones)
• Gift Cards

Note: Loyalty features and exact configuration options depend on your plan and enabled marketing modules. Some setups support tiered programs or integration with external loyalty providers.

Loyalty works best when combined with good offers and automated win-back campaigns. Start simple, measure repeat rate and average order value lift, then iterate.