Gift Cards

Gift Cards allow you to sell prepaid credit to customers. They can be used for future purchases (online or in-store), making them a great tool for gifting, loyalty, and cash flow.

Accessing Gift Cards

Step 1: In the sidebar, go to Marketing (or Marketing Tools / Gift Cards section).

Step 2: Select the Gift Cards tab or dedicated entry.

Creating and Selling Gift Cards

Manual Creation (for in-person or custom)

Step 1: Click Create Gift Card or Add New.

Step 2: Set details:

• Initial balance / value
• Expiration date (if any)
• Recipient info (optional)
• Custom message

Step 3: Save and print or deliver (physical or digital code).

Selling via Online / POS

Gift cards can often be sold as regular items if set up in your menu, or through dedicated flows.

Managing Existing Gift Cards

• View active, expired, redeemed cards.
• Check current balance for a card/code.
• Manually adjust balance (e.g. for refunds or corrections).
• Deactivate or reactivate cards.

Redemption

Customers can redeem by entering the code during checkout (online) or at POS.

• Partial redemptions are supported (remaining balance stays on the card).
• The system automatically applies available balance.

Reporting and Tracking

• See total issued value.
• Redeemed amount.
• Outstanding liability (unredeemed balances).
• Usage trends over time.

This data is useful for accounting (liability on balance sheet) and marketing (redemption rates).

Best Practices

• Set reasonable expiration (e.g. 1-2 years) to manage liability.
• Promote gift cards during holidays or as add-ons.
• Train staff on redemption process to avoid issues.
• Regularly export reports for finance.

Related

• Marketing Overview
• Loyalty / Offers sections (often integrated with gift card promotions).
• Sales Reports (gift card redemptions appear in sales data).

Note: Gift card functionality and exact features (physical cards, email delivery, integration with loyalty) depend on your enabled modules and payment processor setup.

For full campaign use, combine with email/SMS marketing to promote gift card sales.