As an owner of the restaurant, you have a plethora of crucial duties to complete, such as supervising your staff, satisfying clients, managing inventory, maintaining a spotless dining space, establishing a name for yourself in the neighborhood, and more. No, matter how occupied you get, you still need to make time to boost per-table ticket sales and attract additional visitors. This collection of quick and simple restaurant marketing tactics for gaining more customers was put together to assist you to get off to a good start.
1. Make a marketing strategy
Having a marketing plan in place is the most crucial requirement for carrying out a successful marketing strategy.
A restaurant’s strategy to advertise a brand, attract new customers, and improve the dining experience is outlined in a marketing plan for restaurants.
Making a marketing strategy is a crucial step since it establishes your restaurant’s marketing objectives and serves as a guide for attaining them. Instead of relying on impromptu marketing efforts that don’t pay off in the long run, restaurants can prioritise the correct things and make sure that each and every marketing action is deliberate, planned, and working toward that single goal when they have a solid strategy in place. But before you do, you may need to get in touch with some of the best B2C marketing firms to determine whether they can point you in the correct way.
2. Utilize email marketing for restaurants
A strong email restaurant marketing strategy can be a great method to increase sales and entice customers to stop by for a bite to eat.
Why else would people sign up to get your marketing emails if they didn’t enjoy your food, as you well know? You are aware that you are reaching the ideal target market.
Send personalised promos, menu updates, and other entertaining information to your recipients via marketing emails. For instance, you may send newsletters, and recipes for people to make some of your foods, and utilise them to advertise your giveaways.
3. Optimize social media platforms
Despite being extremely obvious, restaurant owners frequently ignore this one. Currently, social media is Indeed the place for businesses to be, particularly eateries. Social media is the largest platform for restaurants to engage with their target demographic and reach thousands of potential consumers, with over 4 billion active users (and increasing as you read this).
Social media is incredibly popular for marketing because it enables companies to establish real, lasting relationships with their customers and gives restaurants a stage to tell their unique stories and promote their brands. Your restaurant might perhaps connect with customers with minimal to no marketing spend if you have the correct social media plan in place.
4. Entice foodies to visit your restaurant
Food bloggers are a big deal; it’s possible that clients looking online for a restaurant will find such kinds of reviews. Customers are more likely to believe them since they are perceived as more reliable than traditional advertising that originates from your company. It’s word-of-mouth in the digital age!
Search online for nearby food bloggers and get in contact with them. You may provide them with a complimentary supper in exchange for a favourable evaluation. As an alternative, you might organise a VIP event just for bloggers and solicit registration on your website and on social media.
5. Google My Business
A free web tool called Google My Business enables firms to control the information that shows when customers conduct searches for them via Google, notably Google Maps. You may provide clients with access to your opening hours, website, and street location to make it even simpler for them to discover you in addition to making your restaurant business appear more respectable.
You may manage your accounts online or using the app after creating an account with Google here.
6. Plan your marketing in line with seasonal events.
Mother’s Day and Father’s Day, Christmas, and Valentine’s Day are a few occasions when customers always eat out. Even though the restaurant will inevitably experience a surge in business during certain periods, marketing holiday-themed meals and deals will provide you with an extra boost.
Plan your year’s major promotions with a marketing calendar. By doing this, you’ll be capable of ordering the print at pace and be ready at all times.
7. Plan tasting events
The idea of going to special events is really popular. Additionally, sampling events are a fantastic method to get clients in and encourage them to buy food when sales may be sluggish. You may, for instance, charge guests for a tasting menu and special spirits that are intended to go well with the meal during a wine-taster evening.
It’s no secret that restaurant marketing is vital for driving business and generating revenue. To make things easier for you, we’ve compiled a list of 7 effective restaurant marketing ideas that you can start using today. By following these tips, you’ll be able to see a noticeable uptick in your per-table ticket sales and the overall number of visitors to your establishment. So what are you waiting for? Get started on implementing these ideas and watch as your business grows by leaps and bounds!
If you need help with digitising your business, then you can reach out to Fleksa.
Follow these ideas and see how your marketing strategy upscales your revenue.