Away from Third-Party Ordering Apps, In With 1st-Party Orders: How to Convert and Keep Customers

May 26, 2022

Written By Team Fleksa

Away from Third-Party Ordering Apps, In With 1st-Party Orders: How to Convert and Keep Customers

When it comes to ordering food, customers want convenience and a great experience. That is why, in recent years, third-party ordering apps have become so popular. These applications, on the other hand, have significant disadvantages for restaurants: they eat into profitability, provide a limited ordering experience, and hold client data captive. We'll teach you how to design an engaging first-party ordering experience that will convert third-party orders into direct customers and increase your bottom line in this blog article.

If you're ready to take back control of your orders, read on!

Creating a first-party ordering experience is all about giving customers what they want: convenience, a great user experience, and order accuracy. Here are a few tips to help you create an ordering experience that will keep customers coming back for more:

  1. Make it easy for customers to find your online ordering system. Add links to your website, social media pages, and email signature.
  2. Offer a seamless ordering experience. Your online ordering system should be easy to use and understand.
  3. Ensure that the order is correct. Mistakes happen, but by double-checking orders before sending them to the kitchen, you may reduce them.

Now that you know how to create a first-party ordering experience, it's time to convert those third-party orders to direct customers. Here are a few tips to get you started:

  1. Reach out to customers who have ordered from third-party apps and invite them to order directly from your restaurant.
  2. Offer a discount for customers who place an order directly with your restaurant.
  3. On your menu, include a link to your online ordering system.

It's time to launch a marketing campaign to promote your new ordering system now that you know how to develop a first-party ordering experience and convert third-party orders to direct customers. Here are some pointers to help you get started:

  1. Create a landing page for your ordering system and include a link in your email signature.
  2. Use hashtags and unique visuals to promote your online ordering system on social media.
  3. Launch a targeted marketing campaign inviting customers to order directly from your restaurant.

Contact us right away if you're ready to reclaim control of your orders, convert third-party orders to direct customers, and increase your profits. We can assist you in developing a first-party ordering experience that will drive customers to return.

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