Away from Third-Party Ordering Apps, In With 1st-Party Orders: How to Convert and Keep Customers
May 26, 2022
Written By Team Fleksa
When it comes to ordering food, customers want convenience and a great experience. That is why, in recent years, third-party ordering apps have become so popular. These applications, on the other hand, have significant disadvantages for restaurants: they eat into profitability, provide a limited ordering experience, and hold client data captive. We'll teach you how to design an engaging first-party ordering experience that will convert third-party orders into direct customers and increase your bottom line in this blog article.
If you're ready to take back control of your orders, read on!
Creating a first-party ordering experience is all about giving customers what they want: convenience, a great user experience, and order accuracy. Here are a few tips to help you create an ordering experience that will keep customers coming back for more:
- Make it easy for customers to find your online ordering system. Add links to your website, social media pages, and email signature.
- Offer a seamless ordering experience. Your online ordering system should be easy to use and understand.
- Ensure that the order is correct. Mistakes happen, but by double-checking orders before sending them to the kitchen, you may reduce them.
Now that you know how to create a first-party ordering experience, it's time to convert those third-party orders to direct customers. Here are a few tips to get you started:
- Reach out to customers who have ordered from third-party apps and invite them to order directly from your restaurant.
- Offer a discount for customers who place an order directly with your restaurant.
- On your menu, include a link to your online ordering system.
It's time to launch a marketing campaign to promote your new ordering system now that you know how to develop a first-party ordering experience and convert third-party orders to direct customers. Here are some pointers to help you get started:
- Create a landing page for your ordering system and include a link in your email signature.
- Use hashtags and unique visuals to promote your online ordering system on social media.
- Launch a targeted marketing campaign inviting customers to order directly from your restaurant.
Contact us right away if you're ready to reclaim control of your orders, convert third-party orders to direct customers, and increase your profits. We can assist you in developing a first-party ordering experience that will drive customers to return.