Brand Management

Brand Management enables multi-brand support for the Fleksa platform, allowing different branding (Fleksa, EezPos, vGrubs) with shared infrastructure. This feature is primarily for platform administrators.

Accessing Brand Management

Step 1: Log in with Admin credentials

Step 2: Go to Admin > Brands

Step 3: View all configured brands

Supported Brands

Viewing Brand Details

Step 1: Click on a brand name

Step 2: View brand configuration:

• Brand name
• Logo
• Primary colors
• Default settings
• Assigned shops

Brand Configuration

Each brand can have unique settings:

Visual Branding

• Logo - Brand logo for header/footer
• Favicon - Browser tab icon
• Primary Color - Main brand color
• Secondary Color - Accent color
• Font - Typography choice

Default Settings

• Default language - EN, DE, etc.
• Default currency - EUR, USD, etc.
• Default timezone - Restaurant timezone
• Feature toggles - Which features are enabled

Email Templates

• Welcome email - Brand-specific welcome
• Order confirmation - Branded receipts
• Marketing templates - Branded campaigns

Creating a New Brand

Step 1: Click Add Brand

Step 2: Enter brand details:

• Brand name
• Brand code (unique identifier)
• Description

Step 3: Upload branding assets:

• Logo (multiple sizes)
• Favicon
• Social media images

Step 4: Configure colors:

• Primary color (hex code)
• Secondary color
• Text colors

Step 5: Set default preferences:

• Language
• Currency
• Feature settings

Step 6: Click Save

Assigning Shops to Brands

Step 1: Go to Admin > Shops

Step 2: Find the shop

Step 3: Edit shop settings

Step 4: Select Brand dropdown

Step 5: Choose brand

Step 6: Save changes

Shop now uses selected brand's settings.

Brand-Specific Features

Some features can be toggled per brand:

Viewing Shops by Brand

Step 1: Go to Admin Dashboard

Step 2: Use brand filter

Step 3: View only shops under selected brand

Step 4: Manage brand-specific metrics

Brand Analytics

Track performance per brand:

Step 1: Go to Admin > Analytics

Step 2: Filter by brand

Step 3: View brand-specific metrics:

• Total shops
• Total orders
• Total revenue
• Active users

Step 4: Compare brands

Editing a Brand

Step 1: Find brand in list

Step 2: Click Edit

Step 3: Update configuration

Step 4: Click Save

Changes apply to all shops under that brand.

Brand Permissions

Control who can manage brands:

White-Label Considerations

When setting up white-label brands:

Domain Setup:

• Configure custom domain
• Set up SSL certificate
• Update DNS records

Email Configuration:

• Custom sender address
• Brand-specific templates
• Reply-to addresses

Legal Requirements:

• Terms and conditions per brand
• Privacy policy per brand
• Imprint/legal info

Best Practices

Brand consistency:

• Use consistent colors across all touchpoints
• Maintain logo quality
• Keep messaging aligned

Managing multiple brands:

• Document brand guidelines
• Train support staff on each brand
• Monitor brand-specific issues

Updates:

• Test changes on staging first
• Communicate updates to brand owners
• Version control brand assets