Marketing Features

Marketing Features provides tools for customer acquisition and retention including offers, loyalty programs, email/SMS campaigns, banners, and gift cards.

Offers & Discounts

Viewing Offers

Step 1: Click Marketing in the sidebar

Step 2: Click Offers tab

Step 3: View all active and past offers

Creating an Offer

Step 1: Click Add Offer button

Step 2: Configure offer details:

• Offer name
• Discount type (percentage or fixed)
• Discount amount
• Promo code
• Start and end dates
• Minimum order amount
• Maximum uses

Step 3: Set eligibility:

• All customers or specific segments
• First-time orders only
• Specific order types (delivery, pickup)

Step 4: Click Save

Loyalty Programs

Reward repeat customers with points:

Step 1: Click Loyalty tab

Step 2: View loyalty program overview

Setting Up Loyalty

Step 1: Click Edit Program

Step 2: Configure earning rules:

• Points per euro spent
• Bonus points for first order
• Double points promotions

Step 3: Configure redemption:

• Points needed for reward
• Reward value
• Redemption limits

Step 4: Click Save

Banners

Promotional graphics for your website:

Step 1: Click Banners tab

Step 2: View existing banners

Creating a Banner

Step 1: Click Add Banner

Step 2: Upload banner image

Step 3: Configure settings:

• Banner title
• Link URL
• Display location
• Start and end dates

Step 4: Click Save

Email & SMS Marketing

Email Campaigns

Step 1: Click Email & SMS tab

Step 2: Choose campaign type:

One-Time Campaigns

Send a single email blast to customers.

Automated Campaigns

Trigger-based emails (welcome, birthday, re-engagement).

Creating an Email Campaign

Step 1: Click Create Campaign

Step 2: Select template or start fresh:

Step 3: Design your email:

• Add subject line
• Edit content
• Insert images
• Add offers

Step 4: Select recipients (all customers or segment)

Step 5: Schedule or send immediately

Step 6: Click Send or Schedule

Flyer Campaigns

Create print-ready marketing materials:

Upsell Configuration

Suggest additional items during checkout:

Step 1: Click Upsell tab

Step 2: Configure upsell settings:

• Select upsell products
• Set display conditions
• Configure timing

Step 3: Click Save

Gift Cards

Managing Gift Cards

Step 1: Click Gift Cards tab

Step 2: View active gift cards

Creating Gift Cards

Step 1: Click Add Gift Card

Step 2: Configure:

• Denomination (€10, €25, €50, etc.)
• Design template
• Validity period

Step 3: Generate codes

Step 4: Sell through website or in-store

SEO Settings

Optimize your website for search:

Location SEO

Step 1: Click SEO tab

Step 2: Configure location pages:

• City/neighborhood pages
• Local keywords

Page SEO

Step 1: Edit page meta data:

• Page titles
• Meta descriptions
• Keywords

Step 2: Click Save

Engagement Tools

Events

Promote special events:

Featured Content

Highlight special items:

Photo Gallery

Showcase your restaurant:

Forms

Collect customer feedback:

Blogs

Share news and updates:

Best Practices

Offers:

• Set clear expiration dates
• Track redemption rates
• Test different discount amounts

Loyalty:

• Make earning easy to understand
• Offer meaningful rewards
• Promote the program

Campaigns:

• Segment your audience
• Send at optimal times
• Track open and click rates